The New Video Game Marketing Playbook
ArticleHuge
Hello world.
I'm a Group Strategy Director at Huge and I help organizations like Google, Nike, and PlayStation design their future.
Experience
Selected work
Launching the biggest video games for PlayStation including Ghost of Yōtei and Marvel's Wolverine.
Redesigned a smart shoe app and launched a Roblox video game for Nike.
Built digital classroom tools for public school teachers during the COVID-19 pandemic.
Communications strategy and ghostwriter for Hillary Clinton during the 2016 presidential election.
About
I've spent 15 years as a strategist at New York product design and advertising agencies. I bring deep expertise in mixed-methods research and multiple strategy methodologies including human-centered design, agile delivery, and brand and creative strategy. I've helped create disruptive products and brands, led multidisciplinary teams, mentor strategy departments, and champion change within large organizations.
| 2022 – Present | Huge | Group Strategy Director |
|---|---|---|
| 2021 – 2022 | Instrument | Strategy Director |
| 2019 – 2021 | Publicis Sapient | Manager, Customer Experience & Innovation Consulting |
| 2017 – 2019 | Deutsch | Strategy Director |
| 2016 | Hillary for America | Senior Strategist |
| 2012 – 2016 | Edelman Digital | Strategist |