I’m a strategist with over five years of experience making work that matters for big brands and movements.

I’m a person that studies people.

I look at consumer trends, databases, subcultures, and online communities to figure out why people need your marketing.

I was taught to think like an economist first, and a psychologist second. 

I believe in marketing that can make headlines.

I think you can understand the popularity of things like The Hunger Games by first looking at income inequality. I think that strategy is a perpetual process (not a grand vision) and that successful strategy must be proven, over and over again.


I’ve spent my entire career creating marketing that people will share, write about, or talk about.